1-5 TRAITS OF Z NATION
What do we need to know about the kids in Generation Z?
- They’re everywhere.Gen Z—those born between 1996 and 2014—makes up 24.3 percent of the U.S. population, according to U.S. Census estimates for 2016. That’s more than millennials (22.1 percent), more than Gen X (19 percent), and more than baby boomers (22.9 percent). By 2020, The Washington Postsays, Z’s will have about $3 trillion in purchasing power.
- They’ve always been wired.They’ve never known a world without the internet or cell phones; younger Z’s have never known a world without smartphones. Google has always existed. They take Wi-Fi for granted.
- They’ve seen porn.And maybe lots of it. No other generation has had pornography so readily available, literally at their fingertips. A survey of college students in New England found 73 percent had seen porn online before they turned 18.
- They’re more accepting of sexual fluidity.Gen Z supports gay marriage and transgender rights. For them, such things are part of everyday life. It would be rare for a Z to nothave a friend from the LGBT community.
- They’re racially diverse . . . and multiracial.Z’s have friends from a variety of ethnicities. About half of kids under 5 in the U.S. are ethnic minorities, according to the U.S. Census. Six of the 15 most common last names in the United States were of Hispanic origin in 2010, compared to none of the top 15 in 1990, the Census Bureau says. If your church’s congregation is not diverse, Z’s will wonder why
Taken from “Catching Some Z’s” from Facts and Trends magazine: https://factsandtrends.net/2017/09/29/genz-single-page/
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(Traits 6-10 will appear in the next post.)